Bogazici University Digital Archive: Recent submissions

  • Predicting the Bitcoin trend using technical indicators for deep learning algorithmic features 
    İnce, Nuri Tuğkan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    This research focused on utilization of technical indicators for predicting the trend of Bitcoin/USD price with different deep learning algorithms. The goal was to achieve better trend prediction accuracy results using ...
  • Multi-dimensional trust formation in neobanks and its implications for users' perceived risk 
    Özkan, Didem. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Trust is one of the most important factors for a good customer relationship in banking industry. Neobanks (also known as challenger banks) are the new players of fintech ecosystem and they challenge the traditional banks ...
  • Consumers evaluations of brand extensions for digital brands 
    Kut, Deniz. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In this study, consumer attitudes toward extension of the digital brand is investigated along with the effect of intention to adopt extensions of the digital brands. Evaluation of the parent brand (perceived overall ...
  • Consumer adoption of Bitcoin in e-commerce 
    Serhatlı, Serhat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Bitcoin has recently brought disruptive innovation into the financial system. While it is considered as an investment instrument by many, its adoption as a payment mechanism particularly in e-commerce has been scarce. ...
  • Human computer interaction analysis and prototyping studies 
    Şeneler, Çağla Özen. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2007., 2007.)
    There is an increased interest in developing better user interfaces by means of different technologies because capabilities of user interface add a lot to the information technology (IT) adoption process. The purpose of ...
  • Perceived value in the online shopping environment:|The case of supermarket shopping 
    Karabağ, Seçkin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Online retail sales grow faster than total retail sales every year. It is not only because of increasing internet penetration but also due to product diversification. Supermarket shopping has also been transformed to an ...
  • Business process reengineering using process mining 
    Yılmaz, Yeşim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In today’s competitive business world, organizations aim to ensure their position by continuously improving their processes to adapt the rapidly changing environment. However, continuous improvement of processes with the ...
  • The relationship between snapchat users‟ motivation, attitude and personality and the application‟s content and features 
    Akbaş, Mustafa Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In today‟s digital world, social media sites are frequently used. Each social media platform can appeal to different audiences due to its content and features. In the academic literature, there are several studies conducted ...
  • A decision support system for reducing empty run costs in a logistic service provider company 
    Turan, Murat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Two of the most important key performance indicators (KPI) in logistic service provider (LSP) companies are the cost of empty trailer transportations and the cost of outsourced trailer. Manufacturing companies are mostly ...
  • A social network analytics based recommendation system 
    Payal, Sedat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In this thesis, different frameworks for a recommendation system based on social network analytics is investigated. In these frameworks, three different potential customer identification approaches are examined and ...
  • Enabling domestic digital transformation:|A methodology for determining the country of origin of IT products 
    Özdemir, Serkan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Digital transformation enhancement in IT sector is getting crucial for efficient solutions in organizations. Institutions in public sector try to enrich its process solutions with additional products and services. On the ...
  • The impacts of behavioral factors on social media addiction 
    Savacı, Gönül Zeynep. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In last decade, social media has started to play a crucial role on people’ lives. Almost everyone uses at least one of the social media platforms which gives users an opportunity to be connected to the world. However, ...
  • Digital transformation:|The influence of critical success factors on the modern working environment 
    Gün, Övül Elest. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Digital transformation became a worldwide known terminology as a result of rising importance and constant improvement of digital technologies, leading to higher attention of researchers and business professionals. Various ...
  • Identifying areas of specific interest of twitter users who tweet about cryptocurrencies 
    Sayın, Samet. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Social Networking Sites (SNSs) are online platforms in which users present their lifestyles and opinions, share information and news, and communicate with other users. SNSs have been the preferred source of information ...
  • The adoption and implementation of customer relationship management (CRM) activities in internet business in Turkey 
    Zaralı, Hülya. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2007., 2007.)
  • An adaptive neuro-fuzzy inference system for a location based social network 
    Ayyılmaz, Aycan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Location Based Social Networks (LSBNs) has started with broadcasting the location via text messages long before the mobile applications and mobile data. Due to the technological developments, a notable number of technologies ...
  • Determinants of green product usage in two industries:|Personal care and information technology 
    Yılmaz, Ali Sertaç. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Green products are defined as products that do not produce any harm on the environment throughout their production, use or disposal. Green technological product production is aimed to use of recyclable and sustainable ...
  • Customer perspectives on e-commerce in different sectors 
    Çakmak, Nevzat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    E-commerce nowadays is a very impactful and rapidly growing means of selling every kind of goods and services from any sector. Since every sales platform has their own characteristics on their offline version, it is important ...
  • The effect of employees’ information security familiarity on their security incident awareness 
    Tanrıverdi, Nur Sena. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Finding more sophisticated and effective solutions to protect data and information systems against advanced security threat is essential in both theory and practice. Technologies and laws are evolved to have more useful, ...
  • Mobile network operator switching behaviors of customers in the Turkish telecommunications market: An agent-based model 
    Keserel, Ali Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    In this study, Turkish mobile telecommunications market is modelled with a relatively new approach called Agent-Based modeling as it is flexible and able to be used for modeling complex systems. Especially over the last ...

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