Özet:
Continuous developments in technology expedites the improvements in payment industry, which directly affects the way people pay. Near-field communication (NFC) protocol-based payment method is the latest trending payment method amongst users. It enables users to make fast and secure payments by simply bringing their mobile phone closer to the POS devices. However, the adoption rate of proximity based mobile payment has been low. Accordingly, the present study attempts to find the adoption factors of NFC mobile payment by considering social influences, personal traits, cultural traits, behavioral beliefs and moderating effects such as demographic and previous experience. Our findings show that perceived innovativeness in IT, perceived risk, relative advantage and social influence are statistically significant determinants for NFC adoption. However, time pressure is found as an insignificant determinant as opposed to the expectations. Another proved relationship is that there is a statistically significant relation between the use of mobile payment services and NFC. NFC adoption is higher among consumers with higher mobile payment experience.
