Özet:
This research aims to explore and describe ix the characteristics of Special Financial Institution (SFI) depositors, and study the differences between SFI depositors and bank depositors in their demographic characteristics, investment objectives, decision mechanics, market attitudes and rate of return perceptions. The study included the literature review and a field study which was conducted through a questionnaire. The data was analyzed by SPSS-X and the findings were given together with the implications for the marketers and the researchers. The findings of the study showed that some significant differences exist in investment processes of the depositors rather than their demographic characteristics. Although the primary concern was to provide additional income when depositing in banks/SFIs, bank depositors use interest profit share rates and SFI depositors use inflation rates as primary criterion in evaluating the performance of their institutions.Expected return and safety/guarantee for principal are the factors influencing both bank and SFI selection.Depositors directly form bank influencing the or prefer to SFI.Finally, satisfaction convenience and good dialogue. go and take information the most important factor level with bank/SFI is Knowledge of these differences might help bank and SFI executives, and researchers to better understand the Islamic banking clientele in Turkey in order to allocate their marketing effort more efficiently.
