Özet:
In this thesis, export development and behaviour of manufacturing firms exporting industrial goods will be studied. Export development process is analyzed in two experience groups based on the length of time of their exposure to export experience and their relation between organizational characteristics and the export behaviour of firms are lnvestigated. The differences and similarities between the two identified experience groups are analyzed. The study includes the literature reVlew and the field study which is conducted through a questionnaire. The interpretatio! of the computer analyzed data is done and the implications for marketers and academicians are presented.
