Özet:
Identification of industries with export potential is an increasingly important planning problem. But one can not decide on the international competitiveness of a sector without having some measures of export performance. The purpose of this study is to evaluate the international competitiveness of Turkish electrical machinery and equipment sector on the basis of given competitiveness measures. Chapter 1 gives some basic concepts about these products. Chapter 2 examines the past history from the point of view of production and exports and their future prospects. Chapter 3 tries to construct the conceptual framework about the competitiveness measures in world markets. In Chapter 4. a detail analysis in regard to the production, technology and costing, pricing and export marketing aspects of Turkish electrical machinery and equipment is presented. Chapter 5 considers the world trends in these products. In Chapter 6 an import and export models are suggested and first applied to Turkey and W. Germany. Chapter 7 summarizes the findings and states the conclusions and implications. We conclude that Turkish electrical machinery and equipment sector is SUfficiently competitive by the given incentives against developed countries. We found that in the determination of export values, the import model using the statistics of target markets gave better guidelines in estimating future exports when export statistics have not shown a smooth trend. Owing to the presented findings we think that this study will be a good guide to design appropriate entry strategies to target markets.
