Basit öğe kaydını göster

dc.contributor Graduate Program in Management Information Systems.
dc.contributor.advisor Kımıloğlu (Türker), Hande Bahar.
dc.contributor.author Kıran, Selçuk.
dc.date.accessioned 2023-03-16T12:51:45Z
dc.date.available 2023-03-16T12:51:45Z
dc.date.issued 2011.
dc.identifier.other MIS 2011 K57
dc.identifier.uri http://digitalarchive.boun.edu.tr/handle/123456789/18156
dc.description.abstract The importance of consumer loyalty to the web sites has long been known. Researchers have introduced some models to explain the antecedents of and the factors that affect e-loyalty. Within the scope of this study, the research of Srinivasan, Anderson, and Ponnavolu‘s (2002) is chosen and modified by adding C (Cost Reduction) as a variable. The of this thesis was to examine the relation between e-loyalty and its antecedents. For this purpose, the data has been collected via an online survey from 328 participants, and has been tested through descriptive, reliability, correlation, cluster analyses, and ANOVA analyses aiming to reach findings. Results of this study show the antecedents of e-loyalty and describes the relations between site types and subtypes of loyalty and the antecedents of e-loyalty seperately. Generally, overall loyalty tendency of the people has been found to be low, however their tendency to be emotionally loyal to a web site is higher than to be rational loyal as expected. Consumers show different loyalty tendencies which can be summarized in three groups, ''Loyal Friends'', ''Rational Advocates'', ''Independent Switchers''. On the other hand, differences based on the web site types have also been analyzed.
dc.format.extent 30 cm.
dc.publisher Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011.
dc.relation Includes appendices.
dc.relation Includes appendices.
dc.subject.lcsh Internet marketing.
dc.subject.lcsh Telemarketing.
dc.subject.lcsh Electronic commerce.
dc.title Consumer loyalty in the online environment
dc.format.pages ix, 89 leaves ;


Bu öğenin dosyaları

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster

Dijital Arşivde Ara


Göz at

Hesabım