International competitiveness of the Turkish film industry

Abstract

Creative industries have recently become important topics in G-20 countries due to the great number of opportunities for expanding revenues to cover account deficits particularly for emerging economies. The film industry in particular seems the most popular sub-sector of creative industries, not only for its big share of revenues, around $40 billion, but also for the opportunity for culture diffusion. Culture diffusion gives the opportunity for country to infuse its local lifestyle into new markets. The advantage of cultural diffusion is that it provides high benefits to the multinational companies of the country and this brings a big share of gain in return. We can see this in the case of Hollywood and multinational brand of the United States of America. We can accept that film industry means much more than $40 billion industry. The aim of this study is to evaluate the international competitiveness of Turkish Film Industry through Porter’s Diamond Model. This will reveal a big picture of the Turkish Film Industry to make strategic moves to capture significant share of returns in the worldwide film industry.