Arşiv ve Dokümantasyon Merkezi
Dijital Arşivi

Integrating small and medium sized firms into e-business for export marketing

Basit öğe kaydını göster

dc.contributor Ph.D. Program in Management.
dc.contributor.advisor Bodur, Muzaffer.
dc.contributor.author Danış, Abdülbahri.
dc.date.accessioned 2023-03-16T12:16:26Z
dc.date.available 2023-03-16T12:16:26Z
dc.date.issued 2005.
dc.identifier.other AD 2005 D36 PhD
dc.identifier.uri http://digitalarchive.boun.edu.tr/handle/123456789/16859
dc.description.abstract In this dissertation, the main objective is to assess the relationships between readiness to e-business and export performance. Additionally, it is aimed to discover whether the relationships between readiness to e-business and both overall and competitive export performance is moderated by the level of perceptions of barriers to integrate to e-business, promotions for e-business and trust and security concerns.In the introduction, the importance of e-business in export marketing for small and medium sized firms is explored. The scope and the objective of the study are also provided in this section. A detailed literature review has been presented in the second section. A comprehensive conceptual model, which includes the antecedents of the constructs used in this study from the literature is presented in the third section. For the collection of the data 100 small and medium sized firms were administered a structured and undisguised questionnaire. SPSS 12.0 has been used for the statistical part of the study. Pearson correlation, One-way ANOVA, t-test, Fisher's Z-tests and moderated regression analyses have been conducted for the test of the hypotheses. Findings suggest that more frequently the companies carry their customer transactions online, and higher their competitive intensity, the higher will be their overall and competitive export performance. Firms with longer export experience perform better in terms of overall export performance, whereas less experienced firms perform better in competitive export performance. Technical barriers and knowledge related promotions moderate the relationship between customer transactions carried online and export performance. It is important to note that e-marketspaces are not used by the small and medium sized firms in terms of exporting activities. Finally, several implications have been proposed for the small and medium sized firms and for the government organizations serving them. Future research areas are also designated. This study aims to contribute to the relevant literature by providing a comprehensive literature review, theoretical framework and an empirical study on the selected topics.
dc.format.extent 30cm.
dc.publisher Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2005.
dc.relation Includes appendices.
dc.relation Includes appendices.
dc.subject.lcsh Small business -- Turkey.
dc.subject.lcsh Electronic commerce.
dc.title Integrating small and medium sized firms into e-business for export marketing
dc.format.pages xxvi, 505 leaves;


Bu öğenin dosyaları

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster

Dijital Arşivde Ara


Göz at

Hesabım