A study on the supply of and demand for management consultancy services

Abstract

Management consul ting is a very new subj ect in Turkey; therefore, the purpose of this thesis can be summarised by the following research questions: i) What is management consultancy? ii) Which consulting finns are there in Turkey? iii) Do companies know about management consulting finns and what is their attitude towards these finns? since there is not much work in this area, this study covers literature review to the extent possible. The field study was conducted by having interviews with consulting firm managers and by gi ving out questionnaries to finns which are potential clients or which have already used management consultancy services. The interpretations of the questionnaires was analysed on the computer and the implications of the findings were presented. If the findings of this survey is to be briefly summarised, it is found out that there are very· few professional management consulting finns in Turkey. It was also found out that at present there is no great demand for management. consulting services but finns expect the demand for their services to increase significantly in a few years time as long as there is no unexpected change in the political and economic envirorunent of the country. The results of the analysis also showed that there will be high demand for management information consultancy with the development of need for information technology. FUture research in order to fill the present gaps in the li terature should aim at providing comparative studies on company manager's willingness to use consultancy services, their satisfaction levels and the importance levels attributed. to certain key factors. Therefore a lot of responsibility rests on the academicians and researchers for providing infonnation on this subject. Finally, management consul ting finn managers should put a lot of effort for letting the market ]mow about them and they should emphasise the importance of their services for giving assistance to companies which are in the process of expansion and development.