Archives and Documentation Center
Digital Archives

Motivations behind social media use by older adults

Show simple item record

dc.contributor Graduate Program in Management.
dc.contributor.advisor Kabasakal, Hayat.
dc.contributor.author Şenceylan, Eda Sena.
dc.date.accessioned 2023-03-16T12:13:22Z
dc.date.available 2023-03-16T12:13:22Z
dc.date.issued 2019.
dc.identifier.other AD 2019 S46
dc.identifier.uri http://digitalarchive.boun.edu.tr/handle/123456789/16704
dc.description.abstract The present research aims to define and categorize the motivations shaping the social media involvement of the older adults, and to understand the impact of social media use on this specific demographic segment. The thesis aims not only to offer fresh insights regarding older adults’ approach towards using social technologies, but also explore the impact of social technology use within a conceptual framework. In this thesis, having identified five motivations Information Seeking, Entertainment, Social Interaction, Social Influence, and Social Surveillance, I investigate a new construct called Reduced Perceived Obsolescence, and analyze the relationship between social media involvement and perceived obsolescence levels of older adults with data collected with the designed survey instrument. The conceptual model serves as a basis to further explore motivational, emotional, and behavioral correlates of social media use of the older adults.
dc.format.extent 30 cm.
dc.publisher Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019.
dc.subject.lcsh Older people -- Social networks.
dc.title Motivations behind social media use by older adults
dc.format.pages x, 90 leaves ;


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Archive


Browse

My Account