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Browsing M.A. Theses by Author "Türker, Hande."

Browsing M.A. Theses by Author "Türker, Hande."

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  • Consumer attitudes toward video ads; impact of information quality, information source and brand favorability 
    Elmas, Yavuz Selim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022)
    Digital video advertising is undoubtedly a part of consumers’ digital journeys. Thus, it is worth to study how consumer’s digital experience is affected. With regard to that, this study employed an adopted Information ...
  • Consumers evaluations of brand extensions for digital brands 
    Kut, Deniz. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In this study, consumer attitudes toward extension of the digital brand is investigated along with the effect of intention to adopt extensions of the digital brands. Evaluation of the parent brand (perceived overall ...
  • Impulse buying behavior in the online context 
    Öker, Barış. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Online shopping is gaining importance every year all around the world. Many researchers, academicians, and business professionals are trying to get the highest benefit possible from online sales channels. One of the most ...
  • Online consumer dissatisfaction, perceived solution effectiveness and the service recovery paradox 
    Bilici, Merve. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    This study investigates service failure situations and their effect on coping behavior and emotions, moreover, inquire into service recovery paradox. This study has three main purposes: (i) to place relationship of service ...
  • Perceived value in the online shopping environment:|The case of supermarket shopping 
    Karabağ, Seçkin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Online retail sales grow faster than total retail sales every year. It is not only because of increasing internet penetration but also due to product diversification. Supermarket shopping has also been transformed to an ...

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