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Konu "Brand loyalty." için M.A. Theses listeleme

Konu "Brand loyalty." için M.A. Theses listeleme

Sırala: Sıra: Sonuçlar:

  • Application of Fishbein's model to consumer psychology: |a study of brand loyalty 
    Cem, Arzu Kübra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    The purpose of this study was to predict consumer behaviors by application of Fishbein's behavioral prediction model. The study was carried out in istanbul with 388 housewives. Brand loyalty behavior was conceptualized as ...

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