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Boğaziçi Üniversitesi Tezleri
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Sosyal Bilimler Enstitüsü
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Ph.D. Theses
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Drivers of brand extension success and the role of brand relationship quality
Sönmezler Arıkan, Esra.
(
Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010.
,
2010.
)
Categorization flexibility and scheme incongruity effect on new product evaluations
Yıldırım, Pınar.
(
Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2012.
,
2012.
)
Strategic management of Turkish brands in international markets
Eren-Erdoğmuş, Z. İrem.
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Thesis (Ph.D.)-Bogazici University. Institute of Social Sciences, 2005.
,
2005.
)
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Eren-Erdoğmuş, Z. İrem. (1)
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Brand name products. (3)
Product management. (2)
Apple cider vinegar -- Therapeutic use. (1)
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Marketing -- European Union countries. (1)
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