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Browsing Ph.D. Theses by Subject "Product management."

Browsing Ph.D. Theses by Subject "Product management."

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  • Drivers of brand extension success and the role of brand relationship quality 
    Sönmezler Arıkan, Esra. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)
    Given the importance of brands and the strategy of brand extensions, the primary purpose of this study is to determine the key drivers of brand extension success. The proposed model not only incorporates the success factors ...
  • Strategic management of Turkish brands in international markets 
    Eren-Erdoğmuş, Z. İrem. (Thesis (Ph.D.)-Bogazici University. Institute of Social Sciences, 2005., 2005.)
    The aim of this dissertation is to shed a light to the strategic brand management practices of Turkish multinational companies in international markets. Being at the edge of full membership to the European Union, having ...

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