Browsing Ph.D. Theses by Subject "Marketing."

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  • An integrated frame work for marketing in an organizational :|the case of Turkey 
    Akkaya, Azize Ebru. (Thesis (Ph.D)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2004., 2004.)
    In this dissertation, the main objective is to assess the relationships between organizational orientation, strategic orientation, organizational culture, organizational capabilities, organizational form, and organizational ...
  • The impact of company trustworthiness on the success of cause-related marketing programs 
    İşcioğlu, Tutku Eker. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    For the past two decades increasing efforts have been given to investigating the influence of cause-related marketing (CRM) activities on consumers‟ attitudes and behaviors. Because consumers may react differently to ...

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