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Browsing Ph.D. Theses by Subject "Marketing -- European Union countries."

Browsing Ph.D. Theses by Subject "Marketing -- European Union countries."

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  • Eren-Erdoğmuş, Z. İrem. (Thesis (Ph.D.)-Bogazici University. Institute of Social Sciences, 2005., 2005.)
    The aim of this dissertation is to shed a light to the strategic brand management practices of Turkish multinational companies in international markets. Being at the edge of full membership to the European Union, having ...

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