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Browsing Ph.D. Theses by Author "Seraj Akşit, Zeynep Mina."

Browsing Ph.D. Theses by Author "Seraj Akşit, Zeynep Mina."

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  • Seraj Akşit, Zeynep Mina. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2014., 2014.)
    With the digitalization in the marketing realm, consumers have become more interconnected and more powerful to raise their voice through social media environments. This has also prepared the setting, which could not have ...

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