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Browsing Ph.D. Theses by Author "Bodur, Muzaffer."

Browsing Ph.D. Theses by Author "Bodur, Muzaffer."

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  • An export marketing analysis of Turkish women's ready to wear products in federal republic of Germany 
    Bilgin, F. Zeynep. (Thesis (Ph.D.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1990., 1990.)
    The objectives of this research were to investigate the strengths and weaknesses of Turkish WRW (women's ready to wear) products in the export market of FRG (Federal Republic of Germany), and to outline the structure of ...
  • Analyzing activities of multinational enterprises through foreign direct investment patterns : a value chain based perspective 
    Büyükbalcı, Pınar. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Main aim of this study is to analyze foreign direct investment patterns of multinational enterprises in Turkey by attempting to understand their relation with type of competitive advantage pursued by the firm and firm ...
  • Categorization flexibility and scheme incongruity effect on new product evaluations 
    Yıldırım, Pınar. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    This study is designed to explore the effects of category based transfer and schema incongruity on the categorization and evaluation of new products. Employing the drink “cider” as the hypothetical new product to be ...
  • Drivers of brand extension success and the role of brand relationship quality 
    Sönmezler Arıkan, Esra. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)
    Given the importance of brands and the strategy of brand extensions, the primary purpose of this study is to determine the key drivers of brand extension success. The proposed model not only incorporates the success factors ...
  • Effects of music on consumer memory, attitudes and time perception 
    Ursavaş, Barış. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    This study is designed to explore the effects of music on various aspects of consumer behavior. The first experiment investigates how musical tempo and rhythm influence consumers’ time perceptions. Original music and digital ...
  • Integrating small and medium sized firms into e-business for export marketing 
    Danış, Abdülbahri. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2005., 2005.)
    In this dissertation, the main objective is to assess the relationships between readiness to e-business and export performance. Additionally, it is aimed to discover whether the relationships between readiness to e-business ...
  • Mall shopping behavior : an examination of differences in utilitarian versus hedonic shoppers' mall shopping experiences 
    Telci, Emine Eser. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)
    This study is designed to provide insights as to how different elements of a shopping mall environment and consumers‟ personal characteristics influence their mall shopping behaviors directly, and indirectly through their ...
  • Strategic management of Turkish brands in international markets 
    Eren-Erdoğmuş, Z. İrem. (Thesis (Ph.D.)-Bogazici University. Institute of Social Sciences, 2005., 2005.)
    The aim of this dissertation is to shed a light to the strategic brand management practices of Turkish multinational companies in international markets. Being at the edge of full membership to the European Union, having ...
  • The antecedents and consequences of relationship quality in financial services 
    Özdinç, Uğur Gökhan. (Thesis (Ph.D.)-Bogazici University. Institute for Graduatetudies in the Social Sciences, 2006., 2006.)
    The main purpose of this study is to create a model explaining the antecedents and consequences of relationship quality in financial services context. The model is tested empirically in Turkey with the data obtained through ...
  • The influence of thinking style and mental construal on consistency of consumer preferences 
    Aydın, Aslı Elif. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    The objective of this dissertation is to investigate the role of two cognitive theories, namely dual process theory and construal level theory in influencing consumers’ evaluative processes and their consistency. For this ...
  • Understanding university choice decisions of Turkish students 
    Küçükkancabaş, Selin. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    This study is designed to provide insights as to how different elements of university characteristics, campus visit, information sources, and students‟ personal characteristics influence their university behaviors directly ...

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