In this thesis, the market for catalog buying type of retailing was investigated. The basic purpose of the study is to find out whether such a market exists for mail-order catalogs, and to define this market segment. The ...

The purpose of this study is to investigate the public opinion on the contribution of State Economic Enterprises (SEEs) to the economy and privatisation of these enterprises. Specifically,this study will determine if there ...

This study is mainly about the relationship between marketing standardization and various environmental, product and subsidiary variables. A significant positive relationship was found to exist between marketing standardization ...