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M.A. Theses
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Marketing planning and perceived effectiveness of pharmaceutical firms: |a comparative study between domestic and multinational companies in Turkey
Başbuğ, Sabâ.
(
Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1984.
,
1984.
)
Specialty advertising and an empirical study in the Turkish pharmaceutical industry
Kaan, Vedat Emre.
(
Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987.
,
1987.
)
Problems of marketing pharmaceuticals in the Turkish Pharmaceutical industry
Arat, Bilsen H.
(
Thesis (M.A.)- Robert College. Faculty of the School of Business Administration and Economics, 1966.
,
1966.
)
Effectiveness of promotional activities of pharmaceutical firms: |a comparative study among three multinational pharmaceutical firms in Turkey
Onaran, Değer.
(
Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987.
,
1987.
)
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Arat, Bilsen H. (1)
Başbuğ, Sabâ. (1)
Kaan, Vedat Emre. (1)
Onaran, Değer. (1)
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Pharmaceutical industry -- Turkey. (4)
Advertising -- Turkey. (2)
Advertising specialities -- Turkey. (1)
Drugs -- Marketing -- Planning. (1)
Drugs. (1)
International business enterprises -- Marketing. (1)
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