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M.A. Theses
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A study of correlates of brand loyalty in the toothpaste market
Ateş, Esin.
(
Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986.
,
1986.
)
An exploratory study of beer consumersʹ preferences and consumption characteristics
Selek, Muhammet Cumhur.
(
Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2010.
,
2010.
)
A study on brand image and its underlying components: |with an application in the automobile sector
Akkaya, Azize Ebru.
(
Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1998.
,
1998.
)
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Author
Akkaya, Azize Ebru. (1)
Ateş, Esin. (1)
Selek, Muhammet Cumhur. (1)
Subject
Brand choice. (3)
Beer -- Sensory evaluation. (1)
Beer. (1)
Brand loyalty. (1)
Brand name products. (1)
Consumers' preferences. (1)
Drinking of alcoholic beverages. (1)
Toothpaste. (1)
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