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Browsing M.A. Theses by Subject "Electronic commerce."

Browsing M.A. Theses by Subject "Electronic commerce."

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  • A measure of omnichannel customer experience (OCX) :|key dimensions and effects on customer metrics 
    Erdem, Dilek. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)
    With the advancements in technology the emergence of online channels has led to proliferation of sales channels. With the enabling forces of integration and technology, multiple channels have evolved into fully integrated ...
  • The impact of Covid-19 on the online sales of soft drinks 
    Gündüz, Kaan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)
    The world has been living under the devastating effects of Coronavirus disease over two years. In order to fight with this virus, governments and people took some precautions. Social distancing, staying at home, and ...

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