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Browsing M.A. Theses by Subject "Consumer behavior."

Browsing M.A. Theses by Subject "Consumer behavior."

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  • A study on consumer decision process for life insurance services 
    Tarlan, Esra. (Thesis (M.A)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    The importance of marketing is increasing in every area whether it is a product or service category. It is also an important management technique to make organizations reach not only to the present goals but also to the ...
  • An analysis of choice criteria for star-hotels and holiday villages among domestic tourists 
    Uğraş, Ayla. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    Tourism has a serious impact on the economic and social life of most countries and Turkey is among them with its growing tourism industry. However, foreign demand strictly depends on political and economic events and the ...
  • An empirical study on store attributes, self image and fashion life styles 
    Gabay, Rozita. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The purpose of this study is to find out how consumer's perception of their self-image and fashion life styles could be utilized in delineating salient store attributes and improving strategic retail positioning. Hence; ...
  • An exploration of impulse buying for new insights into consumer behavior 
    Aykanat, Gizem. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    The purpose of this study is to explore the concept of impulse buying in the light of previous research and to investigate a research model in order to enhance our understanding. The relationships between impulse buying ...
  • An investigation of consumers’ purchase intentions towards cosmetic brands promoted on YouTube and Instagram 
    Göçer, İrem Duygu. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2022., 2022.)
    This study focuses on purchase intention of consumers towards cosmetic brands promoted through sponsored content on social media platforms, namely Instagram and YouTube. Although marketers recognize the value of this ...
  • Consumer behavior in seramic vitrified products 
    Akarçay, Müge. (Thesis (M.A)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    In the last few decades, the bathroom space and its elements began to gain new meanings. Especially industrialization, new constructions, changes in ways of life, cultural values, and social habits are basic' factors ...
  • Consumer behaviour for the canned fruits and vagetables 
    Kılıç, Pınar H. (Thesis (M.A.)- Robert College. Faculty of the School of Business Administration and Economics, 1969., 1969.)
  • Consumer decision making process with respect to soyoil 
    Cezairli, Elif Ergöz. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    The main purpose of this study is to present the consumer decision making with respect to soyoil. The issues that are being discussed here are the decision making criteria employed in purchase together with respective ...
  • Consumer-level factors that moderate the success of private label brands:|Hedonic versus utilitarian products 
    Ogan, Zeynep. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Private labels with increasing market shares and improving quality perceptions are a worldwide phenomenon receiving attention from both academicians and professionals. Taking the consumer perspective, this study with its ...
  • Impact of sales promotions on consumer purchasing patterns for non-durable goods 
    Kalafat, Deniz. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    This thesis investigates the impact of sales promotions on consumer purchasing patterns in Turkish non-durable goods sector and aims to distinguish between purchasers of promoted consumer non-durables from non-purchasers, ...
  • Perception of risk and risk reduction methods in women's food shopping behaviour 
    Akan, Pınar. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 19., 1984.)
    In this methods thesis, perception women face in food of risk and risk shopping will be reduction studied. Perceived risk is analyzed in four kinds of risk like time, hazard,money and ego loss and their relation between ...
  • Perception of risk in cosmetics and drugs 
    Sağnak, Gül. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    The objective of this study is to analyze risk perception in cosmetics and drugs on the part of consumers and doctors. In the case of consumers, types of perceived losses and risk reduction methods for particular cosmetic ...
  • The perception of organic apparel and its effect on the purchase behavior of consumers 
    Ekşioğlu, Zerrin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    This thesis is a study on the topic of consumer behavior and attitude concerning organic apparel in Turkey. The purpose of this thesis is to present an overall view of Turkish organic textile market and to discover ...

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