Browsing M.A. Theses by Subject "Brand choice."

Now showing items 1-3 of 3

A study of correlates of brand loyalty in the toothpaste market

Ateş, Esin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)

In this thesis, the brand loyalty in the Turkish toothpaste market was investigated. The basic purpose of the study was to find out the correlates of brand loyalty and to understand the factors that are related to product ...
A study on brand image and its underlying components: |with an application in the automobile sector

Akkaya, Azize Ebru. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1998., 1998.)

In this thesis, literature review on research studies related to brand image and its underlying components are investigated and an empirical study of brand image in the automobile sector is presented. For the empirical ...
An exploratory study of beer consumersʹ preferences and consumption characteristics

Selek, Muhammet Cumhur. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)

The present study, tries to explain the preferences and consumption characteristics of beer consumers by utilizing a web‐administered questionnaire and multivariate data analysis techniques. The questionnaire was developed ...

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