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Browsing M.A. Theses by Author "Graduate Program in Management."

Browsing M.A. Theses by Author "Graduate Program in Management."

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  • A segmentation study of college students based on employer choice preferences 
    Erel, Sarhan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    This study tries to determine the important job related attributes for college students during their employer selection process. In doing so, college students are classified into three general groups, or clusters, with ...
  • An exploratory study of beer consumersʹ preferences and consumption characteristics 
    Selek, Muhammet Cumhur. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    The present study, tries to explain the preferences and consumption characteristics of beer consumers by utilizing a web‐administered questionnaire and multivariate data analysis techniques. The questionnaire was developed ...
  • Psychological distance to the (Un)familiar 
    Mecit, Necmettin Alican. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2016., 2016.)
    Objects or events can be represented on different construal levels depending on the degree to which they are removed from the now and here. Construal level theory (CLT) states that psychologically distal entities are ...
  • Re-assessment of E-S-Qual scale in the internet banking services in Turkey 
    Teuman, Abdullah Behçet. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Service quality and the effective measurement of service quality on the Internet has been drawing much attraction lately with the increasing use of the World Wide Web. Researchers and managers focus on the construction of ...
  • The effects of valence and perceived brand globalness on trust in eWOM and on eWOM’s influence 
    Algur, Mehmet Selami. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2015., 2015.)
    Word of mouth’s effect on consumer behavior is already known. Developments in internet and mobile technologies have created a new form of this phenomenon, electronic word of mouth. It is not only capable to reach higher ...
  • The neglected stock effect in Borsa Istanbul 
    Cevheroğlu, Merve Gizem. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2016., 2016.)
    In this study, we tested the presence of the neglected stock effect in Borsa Istanbul from July 2005 through June 2013. While other studies on Borsa Istanbul use trade volume as the neglect measure, we employed analyst ...

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