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Browsing M.A. Theses by Author "Bodur, Muzaffer."

Browsing M.A. Theses by Author "Bodur, Muzaffer."

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  • A forecasting approach for an evaluation of television set sector in Turkey 
    Ceyhan, Kemal. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The government and corporate planners are facing sets of problem in identifying the promising industries, their market potential, future demand potential and future competitiveness. The purpose of this study is to investigate ...
  • A study of correlates of brand loyalty in the toothpaste market 
    Ateş, Esin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, the brand loyalty in the Turkish toothpaste market was investigated. The basic purpose of the study was to find out the correlates of brand loyalty and to understand the factors that are related to product ...
  • A study on "catalog buying behavior" 
    Tümtürk, Şua. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in social Sciences, 1990., 1990.)
    In this thesis, the market for catalog buying type of retailing was investigated. The basic purpose of the study is to find out whether such a market exists for mail-order catalogs, and to define this market segment. The ...
  • A study on channel control in marketing embroideried tergal tulle to wholesalers 
    Altaras, Momo. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1987., 1987.)
    In this thesis, channel control was examined by using power sources and behavioral interactions among the channel members. The study was conducted with wholesalers who sell embroideried tergal tulle in SuI tanhamam through ...
  • A study on choice of vacation area 
    Haznedar, Ali. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1986., 1986.)
    In tnis thesis vacation area and lodging choice, area activity of vacationers will be studied by analyzing various choice criteria. Area activity preference of vacationers are examined and preference types are identified, ...
  • A study on general awareness of advertisements :|the case of magazine ads 
    Biricik, Seda. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, interest toward magazine advertisements and opinions of female and male respondents about this subject will be studied. No particular advertisements have been shown to respondents in order to get general ...
  • A study on listener profile of radio stations and its implications for advertisers 
    Şimşek, Ayfer. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    In this thesis, profile of the listeners of different radio channels (TRT-l, TRT-2, TRT-3), will be studied. The socio-economic characteristics will be the major fattors in differentiating the listener groups. It is ...
  • A study on perceptions about the roles portrayed by women in magazine advertisements 
    Kıvanç, Yeşim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, the roles portrayed by women in magazine advertisements and the perception of the male and female magazine readers about this subject will be studied. The roles portrayed by women in magazine advertisements ...
  • A study on public's view of advertising 
    Gökçe, Alev. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1986., 1986.)
    In this thesis public's view of advertising is studied. Salience of advertising to the public, and public's attitude toward advertising in general, and toward its institutional aspects in particular have been explored in ...
  • A study on the profile of management consulting firms in Turkey 
    Kadakal, Kerem. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1996., 1996.)
    Popularity of management consulting, which is defined as "replacement of expertise with money" by some consultants, as an emerging business area has increased in Turkey in recent years. The purpose of this study is to ...
  • A study on the supply of and demand for management consultancy services 
    Bonofiyel, Keti. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1987., 1987.)
    Management consul ting is a very new subj ect in Turkey; therefore, the purpose of this thesis can be summarised by the following research questions: i) What is management consultancy? ii) Which consulting finns are there ...
  • An analysis of choice criteria for star-hotels and holiday villages among domestic tourists 
    Uğraş, Ayla. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    Tourism has a serious impact on the economic and social life of most countries and Turkey is among them with its growing tourism industry. However, foreign demand strictly depends on political and economic events and the ...
  • An empirical study on store attributes, self image and fashion life styles 
    Gabay, Rozita. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The purpose of this study is to find out how consumer's perception of their self-image and fashion life styles could be utilized in delineating salient store attributes and improving strategic retail positioning. Hence; ...
  • An evaluation of international competitiveness of Turkish electrical machinery and equipment 
    Kındap, Ayhan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    Identification of industries with export potential is an increasingly important planning problem. But one can not decide on the international competitiveness of a sector without having some measures of export performance. ...
  • An investigation of the individual investors in the Turkish securities market 
    Türkeş, Derya. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, differences between the two individual investor groups - bondholders and common stockholders- in their demographic characteristics, basic portfolio objectives, information sources and decision mechanics, ...
  • An investigation of the İslamic banking clientele in Turkish Banking sector 
    Anıtsal, İsmet. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1987., 1987.)
    This research aims to explore and describe ix the characteristics of Special Financial Institution (SFI) depositors, and study the differences between SFI depositors and bank depositors in their demographic characteristics, ...
  • Effectiveness of promotional activities of pharmaceutical firms: |a comparative study among three multinational pharmaceutical firms in Turkey 
    Onaran, Değer. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
  • Environmental concern in car purchasing behaviour 
    Gökçe, M. Necip. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    This study aims to provide a general overview about the environmental concern and attitudes of the car owners in Istanbul city, and the impact of this concern on car buying behaviour. Examined are such subjects as: the ...
  • Export performance and structure after 1980 
    Gün, Saim Murat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The main purpose of this study is to examine the results of the new stability program which was put into force in January 1980. In this study, answers are sought about the problems of our exportation, the reason for the ...
  • Marketing planning and perceived effectiveness of pharmaceutical firms: |a comparative study between domestic and multinational companies in Turkey 
    Başbuğ, Sabâ. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1984., 1984.)
    The purpose of this paper is to empirically determine the differences between the marketing applications and perceived effectiveness of Turkish and subsidiaries of multinational pharmaceutical firms. The multinational ...

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