Browsing M.A. Theses by Subject "Consumers."

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  • An empirical study on store attributes, self image and fashion life styles 
    Gabay, Rozita. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The purpose of this study is to find out how consumer's perception of their self-image and fashion life styles could be utilized in delineating salient store attributes and improving strategic retail positioning. Hence; ...
  • Perception of risk in cosmetics and drugs 
    Sağnak, Gül. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    The objective of this study is to analyze risk perception in cosmetics and drugs on the part of consumers and doctors. In the case of consumers, types of perceived losses and risk reduction methods for particular cosmetic ...

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