Browsing M.A. Theses by Title

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  • Marketing planning and perceived effectiveness of pharmaceutical firms: |a comparative study between domestic and multinational companies in Turkey 
    Başbuğ, Sabâ. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1984., 1984.)
    The purpose of this paper is to empirically determine the differences between the marketing applications and perceived effectiveness of Turkish and subsidiaries of multinational pharmaceutical firms. The multinational ...
  • Marketing standardization by multinational corporations operating in Turkey 
    Özsomer, Ayşegül. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1988., 1988.)
    This study is mainly about the relationship between marketing standardization and various environmental, product and subsidiary variables. A significant positive relationship was found to exist between marketing standardization ...
  • MBO practices in the banking sector of Turkey 
    Ekmekci, Özgür. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    This study aims at examining the present MBO practices being applied in the banking sector of Turkey. the .perception of the concept as viewed by managers employed in this domain, actors influencing their performance and ...
  • Mean reversion in international equity markets and time-varying risk premium 
    Eren, Ömer. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Mean reversion is a phenomenon that has been consistently observed and refuted in several studies over the last decades. This study first aims at shedding further light on the issue by assessing mean reversion on recent ...
  • Merchandising of olive oil by producer and wholesaler 
    Baykal, Ali. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
  • Motivations behind social media use by older adults 
    Şenceylan, Eda Sena. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    The present research aims to define and categorize the motivations shaping the social media involvement of the older adults, and to understand the impact of social media use on this specific demographic segment. The ...
  • Optimal short-term financing/investment decision under uncertainty 
    Mat, Hakan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    This thesis aims at developing a solution procedure to the firms' short-term financing and investment decisions under uncertainty, In doing this, realizing the fact that the decisions related to a specific function of the ...
  • Optimum allocation of resources in the Sümerbank leather and shoe factory in Beykoz :|a practical application of linear programming in Turkey 
    Balkan, Örsçelik. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
  • Organizational problems of growing firms 
    Oyman, Ercan. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1969., 1969.)
  • Perception of risk and risk reduction methods in women's food shopping behaviour 
    Akan, Pınar. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 19., 1984.)
    In this methods thesis, perception women face in food of risk and risk shopping will be reduction studied. Perceived risk is analyzed in four kinds of risk like time, hazard,money and ego loss and their relation between ...
  • Perception of risk in cosmetics and drugs 
    Sağnak, Gül. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    The objective of this study is to analyze risk perception in cosmetics and drugs on the part of consumers and doctors. In the case of consumers, types of perceived losses and risk reduction methods for particular cosmetic ...
  • Planning approaches of companies in the Turkish private sector 
    Şenol, Gülşen. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, relationships between the size of the firm and the planning approaches and practices in the Turkish private sector will be examined. The study includes the review of theory and the empirical studies carried ...
  • Predicting financial distress in private companies :|the case of Turkish firms 
    Abbasoğlu, Hilmi Buğra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)
    This thesis provides a discriminant score to predict the financial distress of privately held companies. Providing a discriminant score named PF-Score is intended to fill the gap in the literature of the private firms’ ...
  • Present fertilizer industry in Turkey and its demend analysis 
    Alanyalı, Halim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    In the economic and soaial development of Turkey the importance of Agricultural Sector is well known. The contribution of agricultural sector, which has high development potential in solving economic and social problems ...
  • Problems of marketing pharmaceuticals in the Turkish Pharmaceutical industry 
    Arat, Bilsen H. (Thesis (M.A.)- Robert College. Faculty of the School of Business Administration and Economics, 1966., 1966.)
  • Productivity in the iron and steel complexes in Turkey 
    Türkakın, Özcan. (Thesis (M.S.) - Bogazici University. Institute for Graduate Studies in Science and Engineering, 1984., 1984.)
  • Profitability trends of firms in the restructuring period 
    Özer, Bülent. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
  • Psychological capital :|links to support, job engagement and organizational commitment 
    Etuzsoy Durgun, Ezgi. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Positive psychology discipline is concerned with the positive emotions, positive behaviors and supportive institutions with an aim of understanding both human suffering, happiness and their enablers. Under the positive ...
  • Psychological distance to the (Un)familiar 
    Mecit, Necmettin Alican. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2016., 2016.)
    Objects or events can be represented on different construal levels depending on the degree to which they are removed from the now and here. Construal level theory (CLT) states that psychologically distal entities are ...
  • Public opinion on privatisation in Turkey 
    Aladinli, Gürcan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The purpose of this study is to investigate the public opinion on the contribution of State Economic Enterprises (SEEs) to the economy and privatisation of these enterprises. Specifically,this study will determine if there ...

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