Archives and Documentation Center Digital Archives Home
→
Boğaziçi Üniversitesi Tezleri
→
Sosyal Bilimler Enstitüsü
→
Yönetim Bilişim Sistemleri
→
Browsing Yönetim Bilişim Sistemleri by Author

Browsing Yönetim Bilişim Sistemleri by Author "Kımıloğlu (Türker), Hande Bahar."

Now showing items 1-10 of 10

Consumer attitudes toward and acceptance of personalization attempts in the online environment

Albayrak, Serkan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)

By the extended use of Internet; technology and dynamic interaction for the first time makes personalization cost effective at large-scale. It also offers the possibility to provide personalized products and services at ...
Consumer attitudes toward and utilization of decision-making aids in the online environment

Karaduman, Cansu. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)

With the advent of the Internet, consumers started to enjoy emerging tools such as recommendation agents, virtual dressing rooms, online shopping friends or wish lists. In the past, consumers relied on friends, relatives, ...
Consumer behavior in electronic retailing and the critical success factors affecting consumer preferences and loyalty

Nikbay, Ünsal Hakan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)

E-tailing sales volume in Turkey has increased more than four times since 2003 with increasing popularity of online shopping. While the revenues continue togrow, the increasingly competitive market forces e-tailing companies ...
Consumer loyalty in the online environment

Kıran, Selçuk. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)

The importance of consumer loyalty to the web sites has long been known. Researchers have introduced some models to explain the antecedents of and the factors that affect e-loyalty. Within the scope of this study, the ...
Consumer trust in the online environment

Çakmak, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)

In recent years, the use of internet is growing rapidly in Turkey. With the rise of the internet usage, shopping habits of Turkish people has also changed. The amount of online sales increased by more than ten times between ...
Evaluating the market potential and expected consumer acceptance of mobile virtual network operators for the Turkish market

Özgür, Selen. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)

With the developments in technology, mobile telecommunications sector became one of the most successful industries that marked the last twenty years. While mobile phones became an inseparable part of consumers’ daily lives, ...
Marketing-wise benefits of technological improvements on consumer well-being

Kardeş, Nur Esra. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)

In recent years, emerging web-based innovations lead very fast penetration of technology in various domains of life. Immediate adoption of technology by companies also has an impact on this diffusion. This is because ...
Online price-related behavior and attitude toward various pricing models

Özdemir, Gözde. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)

The importance of consumer attitudes and behavior toward price on purchase processes has long been known. Retailers have employed different marketing applications periodically in order to shape and direct these attitudes ...
The adoption and implementation of customer relationship management (CRM) activities in internet business in Turkey

Zaralı, Hülya. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2007., 2007.)
Usage of current mobile marketing services and evaluation of potential future applications

Akın, Berna. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)

Mobile technology develops and penetration of mobile phones increases all around the world. Developments in mobile communications affected other business areas, like marketing. A new era has been opened with the development ...

Browsing Yönetim Bilişim Sistemleri by Author "Kımıloğlu (Türker), Hande Bahar."

Browsing Yönetim Bilişim Sistemleri by Author "Kımıloğlu (Türker), Hande Bahar."

Search Digital Archive

Browse

All of DSpace

This Community

My Account