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Browsing Yönetim Bilişim Sistemleri by Title

Browsing Yönetim Bilişim Sistemleri by Title

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  • Analyzing the effectiveness of marketing strategies in the presence of word of mouth: agent - based modeling approach 
    Karakaya, Çiğdem. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Consumer purchasing decision making has been of great interest to researchers and practitioners for improving strategic marketing policies and gaining a competitive advantage in the market. Traditional market models generally ...
  • Assortment planning using data mining algorithms 
    Gün, Ajlan Nihat. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2008., 2008.)
    Assortment Optimization is not just selecting the best products according to the sales performance under a certain category, but also an execution method to apply retailers commercial strategy into market considering all ...
  • Attitudes and behaviour of young mobile phone users case of Turkey 
    Ökten, Nurdan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2013., 2013.)
    Wireless devices especially mobile phones gained popularity among a wide variety of users because it gives communication freedom to individuals in their daily lives. Last century‟s reports show that behaviors and attitudes ...
  • Attitudes towards using augmented reality in corporate training: A case study 
    Güner, Nilay. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    In today's rapidly changing world, trainers are required to develop themselves for using technology in their trainings to reach the new generation's needs, and Augmented Reality (AR) is one of the novelties coming with ...
  • Business process reengineering :|the case of a chemical company in Turkey 
    Yanar, Ahmet. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In this thesis, it is aimed to redesign the sales process of a company operating in the private sector in accordance with the methodology of business process reengineering by using simulation technique in order to improve ...
  • Business process reengineering using process mining 
    Yılmaz, Yeşim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In today’s competitive business world, organizations aim to ensure their position by continuously improving their processes to adapt the rapidly changing environment. However, continuous improvement of processes with the ...
  • Consumer adoption of Bitcoin in e-commerce 
    Serhatlı, Serhat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Bitcoin has recently brought disruptive innovation into the financial system. While it is considered as an investment instrument by many, its adoption as a payment mechanism particularly in e-commerce has been scarce. ...
  • Consumer attitudes toward and acceptance of personalization attempts in the online environment 
    Albayrak, Serkan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)
    By the extended use of Internet; technology and dynamic interaction for the first time makes personalization cost effective at large-scale. It also offers the possibility to provide personalized products and services at ...
  • Consumer attitudes toward and experiences with airline companies 
    Uyanık, Hakan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2008., 2008.)
    The main purposes of this study can be summarized as a) to investigate consumers’ brand name and web address recall of airline companies, b) to determine consumers’ overall satisfaction level and to examine whether the ...
  • Consumer attitudes toward and utilization of decision-making aids in the online environment 
    Karaduman, Cansu. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    With the advent of the Internet, consumers started to enjoy emerging tools such as recommendation agents, virtual dressing rooms, online shopping friends or wish lists. In the past, consumers relied on friends, relatives, ...
  • Consumer attitudes toward video ads; impact of information quality, information source and brand favorability 
    Elmas, Yavuz Selim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022)
    Digital video advertising is undoubtedly a part of consumers’ digital journeys. Thus, it is worth to study how consumer’s digital experience is affected. With regard to that, this study employed an adopted Information ...
  • Consumer behavior in electronic retailing and the critical success factors affecting consumer preferences and loyalty 
    Nikbay, Ünsal Hakan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    E-tailing sales volume in Turkey has increased more than four times since 2003 with increasing popularity of online shopping. While the revenues continue togrow, the increasingly competitive market forces e-tailing companies ...
  • Consumer loyalty in the online environment 
    Kıran, Selçuk. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    The importance of consumer loyalty to the web sites has long been known. Researchers have introduced some models to explain the antecedents of and the factors that affect e-loyalty. Within the scope of this study, the ...
  • Consumer trust in the online environment 
    Çakmak, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    In recent years, the use of internet is growing rapidly in Turkey. With the rise of the internet usage, shopping habits of Turkish people has also changed. The amount of online sales increased by more than ten times between ...
  • Consumers evaluations of brand extensions for digital brands 
    Kut, Deniz. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In this study, consumer attitudes toward extension of the digital brand is investigated along with the effect of intention to adopt extensions of the digital brands. Evaluation of the parent brand (perceived overall ...
  • Consumers’ mobile application usage in Turkey 
    Aşıroğlu, Yiğit. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)
    Mobile applications have emerged with the help of mobile technology and they became popular all over the world. New generations born into mobile internet based world and they reach knowledge from everywhere and every ...
  • Critical human success factors for ERP projects 
    İyigün, Nüket. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Many companies invest huge amount of money on Enterprise Resource Planning (ERP) solutions in order to build strong capabilities, improve their performance, improve operations and profitability, undertake better decision-making, ...
  • Critical success factors affecting e-commerce activities of small and medium enterprises in Turkey 
    Coşgun, Volkan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Electronic commerce, one of the most popular business phenomena in these years, is creating new opportunities and threats against business. It is redefining customer supplier relationships, business processes, even sometimes ...
  • Critical success factors for e-Municipality implementation: The case of Istanbul 
    Büken, Mustafa Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    The purpose of this study is to identify and test critical success factors for the implementation of e-municipality systems, which are very beneficial in today’s world. When the population of Istanbul is considered, ...
  • Customer perspectives on e-commerce in different sectors 
    Çakmak, Nevzat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    E-commerce nowadays is a very impactful and rapidly growing means of selling every kind of goods and services from any sector. Since every sales platform has their own characteristics on their offline version, it is important ...

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