İşletme: Recent submissions

  • The link between the self and the fear of missing out in marketing 
    Çeliktutan, Begüm. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    With the advancements in technology, today’s consumers have a vast amount of alternatives available for every consumption decision in their lives. The availability of alternatives enriches the lives of consumers, yet it ...
  • Motivations behind social media use by older adults 
    Şenceylan, Eda Sena. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    The present research aims to define and categorize the motivations shaping the social media involvement of the older adults, and to understand the impact of social media use on this specific demographic segment. The ...
  • Mean reversion in international equity markets and time-varying risk premium 
    Eren, Ömer. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Mean reversion is a phenomenon that has been consistently observed and refuted in several studies over the last decades. This study first aims at shedding further light on the issue by assessing mean reversion on recent ...
  • Abusive supervision and leader–member exchange: An analysis of attitudinal, emotional and behavioral outcomes 
    Gençay, Oğuz. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    The study aims to investigate abusive supervision in the broader context of a supervisor-subordinate relationship. Abusive supervision, such as lying and ridiculing, are detrimental to the employees. However, these ...
  • Psychological capital :|links to support, job engagement and organizational commitment 
    Etuzsoy Durgun, Ezgi. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Positive psychology discipline is concerned with the positive emotions, positive behaviors and supportive institutions with an aim of understanding both human suffering, happiness and their enablers. Under the positive ...
  • (Un) forgiveness in brand hate 
    Özer, İpek. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Brand hate is a new concept that has been under scrutiny in brand relationship and consumer emotion research. Upon the previous efforts to determine and measure determinants and outcomes of brand hate, this study first ...
  • Luxury hotel accommodations in Turkey 
    İşbakan, Yavuz. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
  • The neglected stock effect in Borsa Istanbul 
    Cevheroğlu, Merve Gizem. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2016., 2016.)
    In this study, we tested the presence of the neglected stock effect in Borsa Istanbul from July 2005 through June 2013. While other studies on Borsa Istanbul use trade volume as the neglect measure, we employed analyst ...
  • Analysis of the relationship between football clubs and their consumers from a gender perspective 
    Ünsal, Efe. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2016., 2016.)
    Football is by far world's most popular and most lucrative sport. However, it is overwhelmingly considered a 'male interest' while fetnale consutners are less interested in supporting a club, or in football in general. ...
  • The determinants of national team performance in European soccer 
    Ürey, Kemal Emir. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Understanding sports performance has always been one of the interests of researchers. Growing soccer industry has led to more scientific studies regarding the differences between successful nations and the others. However, ...
  • Description and prediction: Knowledge discovery in University databases 
    Barngrover, Michale Kam. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)
    Data mining methods, including machine learning, have been applied for many years in business contexts and are now receiving a great deal of attention from educators and data scientists in higher education. Accurate, ...
  • An exploratory study of beer consumersʹ preferences and consumption characteristics 
    Selek, Muhammet Cumhur. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    The present study, tries to explain the preferences and consumption characteristics of beer consumers by utilizing a web‐administered questionnaire and multivariate data analysis techniques. The questionnaire was developed ...
  • Re-assessment of E-S-Qual scale in the internet banking services in Turkey 
    Teuman, Abdullah Behçet. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Service quality and the effective measurement of service quality on the Internet has been drawing much attraction lately with the increasing use of the World Wide Web. Researchers and managers focus on the construction of ...
  • A segmentation study of college students based on employer choice preferences 
    Erel, Sarhan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    This study tries to determine the important job related attributes for college students during their employer selection process. In doing so, college students are classified into three general groups, or clusters, with ...
  • Psychological distance to the (Un)familiar 
    Mecit, Necmettin Alican. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2016., 2016.)
    Objects or events can be represented on different construal levels depending on the degree to which they are removed from the now and here. Construal level theory (CLT) states that psychologically distal entities are ...
  • The effects of valence and perceived brand globalness on trust in eWOM and on eWOM’s influence 
    Algur, Mehmet Selami. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2015., 2015.)
    Word of mouth’s effect on consumer behavior is already known. Developments in internet and mobile technologies have created a new form of this phenomenon, electronic word of mouth. It is not only capable to reach higher ...
  • The depreciation problem in Turkey 
    Göksu, Osman. (Thesis (M.A.) - Robert College. Faculty of the School of Business Administration and Economics, 1967., 1967.)
  • An analysis of choice criteria for star-hotels and holiday villages among domestic tourists 
    Uğraş, Ayla. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    Tourism has a serious impact on the economic and social life of most countries and Turkey is among them with its growing tourism industry. However, foreign demand strictly depends on political and economic events and the ...
  • Developing a neural network system for financial prediction and an application on ISE 
    Çalışkan, Oğuz. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    After a number of successful applications in image processmg and recognition, neural networks have gained a wide-spread use and an admirable place in data processing field. Their ability in data mining, classification, ...
  • Country-of-origin effect on product evaluations in the consumer electronics market 
    Biriz, Handan Karakaş. (Thesis (M.A.)-Bogazici university. Institute of Social Sciences, 1998., 1998.)