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Browsing İşletme by Author "Yılmaz, Cengiz."

Browsing İşletme by Author "Yılmaz, Cengiz."

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  • Categorization flexibility and scheme incongruity effect on new product evaluations 
    Yıldırım, Pınar. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    This study is designed to explore the effects of category based transfer and schema incongruity on the categorization and evaluation of new products. Employing the drink “cider” as the hypothetical new product to be ...
  • Cultural orientations, environmental dimensions and firm performance: an integrated framework and empirical investigation 
    Gül, Mısra Çağla. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2008., 2008.)
    The aim of this dissertation is to understand the relationship between cultural orientations and firm performance taking into account other enablers such as innovativeness and marketing effectiveness. In addition, influence ...
  • Effects of music on consumer memory, attitudes and time perception 
    Ursavaş, Barış. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    This study is designed to explore the effects of music on various aspects of consumer behavior. The first experiment investigates how musical tempo and rhythm influence consumers’ time perceptions. Original music and digital ...
  • Exploring drivers of success in push-type mobile marketing 
    Varnalı, Kaan. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)
    Technological innovations, when they reach a critical threshold level of penetration, may cause tremendous impact on various aspects of daily life. As it was the case in color TV, landline telephone, and PC-based Internet, ...
  • The influence of thinking style and mental construal on consistency of consumer preferences 
    Aydın, Aslı Elif. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    The objective of this dissertation is to investigate the role of two cognitive theories, namely dual process theory and construal level theory in influencing consumers’ evaluative processes and their consistency. For this ...
  • Understanding university choice decisions of Turkish students 
    Küçükkancabaş, Selin. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    This study is designed to provide insights as to how different elements of university characteristics, campus visit, information sources, and students‟ personal characteristics influence their university behaviors directly ...

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