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Browsing İşletme by Author "Sönmezler Arıkan, Esra."

Browsing İşletme by Author "Sönmezler Arıkan, Esra."

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  • Sönmezler Arıkan, Esra. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)
    Given the importance of brands and the strategy of brand extensions, the primary purpose of this study is to determine the key drivers of brand extension success. The proposed model not only incorporates the success factors ...

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