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Browsing İşletme by Author "Keçeci, Gözde Baycur."

Browsing İşletme by Author "Keçeci, Gözde Baycur."

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  • Keçeci, Gözde Baycur. (Thesis (Ph.D.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2022., 2022.)
    Social media has enabled consumers to share their consumption experiences and recommendations via user-generated content. Some content creators who are called “influencers”, have differentiated due to their superior ...

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