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Browsing İşletme by Author "Hesapçı, Özlem."

Browsing İşletme by Author "Hesapçı, Özlem."

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  • Antecedents and consequences of brand love: The interplay between the self, engagement and attachment consequences 
    Kuşçu, Aslı. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2016., 2016.)
    The current study contributes to research and theory in marketing by presenting a holistic framework to analyze the effects of brands' hedonic, functional, and symbolic resources on brand love and its complex mechanisms ...
  • Self-concept related explanations of happiness in social experiential settings 
    Merdin, Ezgi. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2015., 2015.)
    It is not always the consumer’s choice whether or not to share the servicescapes with friends or family or with totally stranger consumers. Therefore, any insight into these situations and possible variables that affect ...
  • The impact of social capital on consumers' engagement in EWOM and their purchase intentions 
    Baykal, Bilge. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2016., 2016.)
    Consumers often seek recommendations before they make a commitment to purchase. Social networks are one of the most appropriate communication platforms on which they can ask other consumers' opinions about various topics. ...
  • The link between the self and the fear of missing out in marketing 
    Çeliktutan, Begüm. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    With the advancements in technology, today’s consumers have a vast amount of alternatives available for every consumption decision in their lives. The availability of alternatives enriches the lives of consumers, yet it ...
  • The role of regulatory focus on online shopping behavior in times of pandemic 
    Güneş, Ömer Ali. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)
    This study is aimed at understanding how consumers’ online shopping behavior is affected during the COVID-19 pandemic. Consumers’ regulatory focus is taken as basis in understanding the relationship between online shopping ...

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