Archives and Documentation Center
Digital Archives

Browsing İşletme by Author "Bodur, Muzaffer."

Browsing İşletme by Author "Bodur, Muzaffer."

Sort by: Order: Results:

  • A forecasting approach for an evaluation of television set sector in Turkey 
    Ceyhan, Kemal. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The government and corporate planners are facing sets of problem in identifying the promising industries, their market potential, future demand potential and future competitiveness. The purpose of this study is to investigate ...
  • A study of correlates of brand loyalty in the toothpaste market 
    Ateş, Esin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, the brand loyalty in the Turkish toothpaste market was investigated. The basic purpose of the study was to find out the correlates of brand loyalty and to understand the factors that are related to product ...
  • A study on "catalog buying behavior" 
    Tümtürk, Şua. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in social Sciences, 1990., 1990.)
    In this thesis, the market for catalog buying type of retailing was investigated. The basic purpose of the study is to find out whether such a market exists for mail-order catalogs, and to define this market segment. The ...
  • A study on channel control in marketing embroideried tergal tulle to wholesalers 
    Altaras, Momo. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1987., 1987.)
    In this thesis, channel control was examined by using power sources and behavioral interactions among the channel members. The study was conducted with wholesalers who sell embroideried tergal tulle in SuI tanhamam through ...
  • A study on choice of vacation area 
    Haznedar, Ali. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1986., 1986.)
    In tnis thesis vacation area and lodging choice, area activity of vacationers will be studied by analyzing various choice criteria. Area activity preference of vacationers are examined and preference types are identified, ...
  • A study on general awareness of advertisements :|the case of magazine ads 
    Biricik, Seda. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, interest toward magazine advertisements and opinions of female and male respondents about this subject will be studied. No particular advertisements have been shown to respondents in order to get general ...
  • A study on listener profile of radio stations and its implications for advertisers 
    Şimşek, Ayfer. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    In this thesis, profile of the listeners of different radio channels (TRT-l, TRT-2, TRT-3), will be studied. The socio-economic characteristics will be the major fattors in differentiating the listener groups. It is ...
  • A study on perceptions about the roles portrayed by women in magazine advertisements 
    Kıvanç, Yeşim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, the roles portrayed by women in magazine advertisements and the perception of the male and female magazine readers about this subject will be studied. The roles portrayed by women in magazine advertisements ...
  • A study on public's view of advertising 
    Gökçe, Alev. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1986., 1986.)
    In this thesis public's view of advertising is studied. Salience of advertising to the public, and public's attitude toward advertising in general, and toward its institutional aspects in particular have been explored in ...
  • A study on the profile of management consulting firms in Turkey 
    Kadakal, Kerem. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1996., 1996.)
    Popularity of management consulting, which is defined as "replacement of expertise with money" by some consultants, as an emerging business area has increased in Turkey in recent years. The purpose of this study is to ...
  • A study on the supply of and demand for management consultancy services 
    Bonofiyel, Keti. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1987., 1987.)
    Management consul ting is a very new subj ect in Turkey; therefore, the purpose of this thesis can be summarised by the following research questions: i) What is management consultancy? ii) Which consulting finns are there ...
  • An analysis of choice criteria for star-hotels and holiday villages among domestic tourists 
    Uğraş, Ayla. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    Tourism has a serious impact on the economic and social life of most countries and Turkey is among them with its growing tourism industry. However, foreign demand strictly depends on political and economic events and the ...
  • An empirical study on store attributes, self image and fashion life styles 
    Gabay, Rozita. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The purpose of this study is to find out how consumer's perception of their self-image and fashion life styles could be utilized in delineating salient store attributes and improving strategic retail positioning. Hence; ...
  • An evaluation of international competitiveness of Turkish electrical machinery and equipment 
    Kındap, Ayhan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    Identification of industries with export potential is an increasingly important planning problem. But one can not decide on the international competitiveness of a sector without having some measures of export performance. ...
  • An export marketing analysis of Turkish women's ready to wear products in federal republic of Germany 
    Bilgin, F. Zeynep. (Thesis (Ph.D.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1990., 1990.)
    The objectives of this research were to investigate the strengths and weaknesses of Turkish WRW (women's ready to wear) products in the export market of FRG (Federal Republic of Germany), and to outline the structure of ...
  • An investigation of the individual investors in the Turkish securities market 
    Türkeş, Derya. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, differences between the two individual investor groups - bondholders and common stockholders- in their demographic characteristics, basic portfolio objectives, information sources and decision mechanics, ...
  • An investigation of the İslamic banking clientele in Turkish Banking sector 
    Anıtsal, İsmet. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Scieences, 1987., 1987.)
    This research aims to explore and describe ix the characteristics of Special Financial Institution (SFI) depositors, and study the differences between SFI depositors and bank depositors in their demographic characteristics, ...
  • Analyzing activities of multinational enterprises through foreign direct investment patterns : a value chain based perspective 
    Büyükbalcı, Pınar. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Main aim of this study is to analyze foreign direct investment patterns of multinational enterprises in Turkey by attempting to understand their relation with type of competitive advantage pursued by the firm and firm ...
  • Categorization flexibility and scheme incongruity effect on new product evaluations 
    Yıldırım, Pınar. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    This study is designed to explore the effects of category based transfer and schema incongruity on the categorization and evaluation of new products. Employing the drink “cider” as the hypothetical new product to be ...
  • Drivers of brand extension success and the role of brand relationship quality 
    Sönmezler Arıkan, Esra. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)
    Given the importance of brands and the strategy of brand extensions, the primary purpose of this study is to determine the key drivers of brand extension success. The proposed model not only incorporates the success factors ...

Search Digital Archive


Browse

My Account