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A perceived service quality model in the sharing economy: The case of airbnb

Açar, Murat. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

The shift from ownership to access, the results of endless hyper-consumption, and the change in value mindsets initiated a new phenomenon, which is Sharing Economy (SE). SE has given rise to the humanization of ...
Antecedents of consumer intention to use personal health technologies: Revisiting the technology acceptance model

Çalışkan, Semra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)

This dissertation investigates the antecedents of consumer intention to use innovations, particularly health care innovations, from the perspective of diffusion of innovation and technology acceptance and use literature. ...
Brand wars through brand soldiers: inter-brand community conflict

Seraj Akşit, Zeynep Mina. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2014., 2014.)

With the digitalization in the marketing realm, consumers have become more interconnected and more powerful to raise their voice through social media environments. This has also prepared the setting, which could not have ...
Capital forms in communicating identity projects and managing community conflicts :|modest fashion online consumption community

Başkol, Ece. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)

This thesis investigates the utilization of capital forms in communicating identity projects and managing community conflicts over a modest fashion online consumption community on Instagram. The literature on dynamics of ...
Exploring drivers of success in push-type mobile marketing

Varnalı, Kaan. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2010., 2010.)

Technological innovations, when they reach a critical threshold level of penetration, may cause tremendous impact on various aspects of daily life. As it was the case in color TV, landline telephone, and PC-based Internet, ...
In pursuit of stronger bonds: The impact of experience and attachment on customer engagement

Yavuz, Ramazan. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)

While engagement literature deepens with particular engagement conceptualizations, engagement that occur in spatial environments and service settings remain largely under-researched although consumers develop interactive ...
Information systems continuance intention in gamified mobile applications :|exploring behavioral inhibition and activation systems

Aydınlıyurt, Elif Tuğba. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

This thesis seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence ...
The effect of customer relationship management adoption on organizational performance in business-to-business setting

Ata, Ülfet Zeynep. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2008., 2008.)

The main purpose of this study is to investigate the effects of customer relationship management (CRM) practices on customer satisfaction and firm performance in business-to-business markets. The model developed for this ...
The effects of context awareness on the adoption of sports technologies

Öç, Yusuf. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

There is a new era of technology as a result of advancements in artificial intelligence and microsensors. Instant use of contextual data improves service customization with highly personalized feedbacks and objectives. ...

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