Arşiv ve Dokümantasyon Merkezi
Dijital Arşivi

Yazar "Seraj Akşit, Zeynep Mina." için İşletme listeleme

Yazar "Seraj Akşit, Zeynep Mina." için İşletme listeleme

Sırala: Sıra: Sonuçlar:

  • Brand wars through brand soldiers: inter-brand community conflict 
    Seraj Akşit, Zeynep Mina. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2014., 2014.)
    With the digitalization in the marketing realm, consumers have become more interconnected and more powerful to raise their voice through social media environments. This has also prepared the setting, which could not have ...