Football is by far world's most popular and most lucrative sport. However, it is overwhelmingly considered a 'male interest' while fetnale consutners are less interested in supporting a club, or in football in general. ...

Private labels with increasing market shares and improving quality perceptions are a worldwide phenomenon receiving attention from both academicians and professionals. Taking the consumer perspective, this study with its ...

This study proposes a theoretical model, which relates learning orientation directly and also indirectly through market information processing and marketing effectiveness to organizational performance. A second study model, ...

Objects or events can be represented on different construal levels depending on the degree to which they are removed from the now and here. Construal level theory (CLT) states that psychologically distal entities are ...

Word of mouth’s effect on consumer behavior is already known. Developments in internet and mobile technologies have created a new form of this phenomenon, electronic word of mouth. It is not only capable to reach higher ...

To be an effective global competitor requires to be a trusted cooperator in some network. This argument defines the essence of marketing channel partnerships. Relational behaviors have a conclusive effect in the success ...