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Yazar "Borak, Eser." için İşletme listeleme

Yazar "Borak, Eser." için İşletme listeleme

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  • A cross-cultural study of environmental concern and attitudes among German, Dutch and Turkish publics 
    Ermin, Sevil. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1993., 1993.)
    The main purpose of the present study is to provide a framework related to the level of environmental concern. attitudes. and perceptions of Turkish, Dutch and German consumers. Examined subjects are awareness of the the ...
  • A marketplace with unusual dynamics:|An investigation of shopper behaviour in travel retail sector 
    Örendil, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    This paper attempts to contribute to the previously conducted research in investigating the behaviour of shoppers in the travel retail industry, especially at airports. Revenues generated by duty-free stores have become ...
  • A study of differences in food purchasing behavior and lifestyle of working women versus non-working women in Turkey 
    Kumbasar, Deniz. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    In this thesis, differences between working and non-working women in their food shopping behavior and life style was studied. To understand their food shopping behavior better, womens' eating and food preparing behavior ...
  • A study on brand image and its underlying components: |with an application in the automobile sector 
    Akkaya, Azize Ebru. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1998., 1998.)
    In this thesis, literature review on research studies related to brand image and its underlying components are investigated and an empirical study of brand image in the automobile sector is presented. For the empirical ...
  • A study on buying behaviour of employers for group life and health insurances in Turkey 
    İpek, Deniz. (Thesis (M.S.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1990., 1990.)
    In this thesis, the buying behaviour of employers for group life and health insurances in Turkey, the factors affecting buying behaviour and order of importances for employers, the employers' preferences in choosing their ...
  • A study on consumer movement and consumer protection in the western countries and Türkiye 
    Sağnak, F. Gül Aygen. (Thesis (Ph.D.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    The purpose of this study is to find out about the developmental issues of consumer protection in our country from the perspectives of consumers, the business world, and related institutions (public institutions, quasi-public ...
  • An assessment of life insurance marketing in Turkey 
    Bolcakan, Ayşe. (Thesis (Ph.D.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    Life insurance is one of the most important sectors in developed economies. It assists capital accumulation, increases savings going into the economy, is a good saving device, and employs a considerable number of people. ...
  • An exploratory study about the evaluation of children's books market in Turkey 
    Bilgin, Zeynep. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    In this thesis, an evaluation of the children's books market in Turkey has been studied thoroughly. For this purpose, the importance of developing reading habit in the childhood was the starting point. By analysing the ...
  • An integrated frame work for marketing in an organizational :|the case of Turkey 
    Akkaya, Azize Ebru. (Thesis (Ph.D)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2004., 2004.)
    In this dissertation, the main objective is to assess the relationships between organizational orientation, strategic orientation, organizational culture, organizational capabilities, organizational form, and organizational ...
  • Analysis of fast food-service industry in Turkey 
    Çam, Alparslan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    With economic development, general labor productivity increases and labor force opportunities improve, especially for women. Many of traditional foods are time-intensive, in some cases extremely so, requiring long preparation ...
  • Clothing motives 
    Candaş, İlhan. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1985., 1985.)
    The research is conducted to discover the roles clothing plays in our lives,what are the clothing motives,or what are the needs clothing satisfy and how. Many types of tests are used in the research.Demographic and ...
  • Consumer decision making process with respect to soyoil 
    Cezairli, Elif Ergöz. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1994., 1994.)
    The main purpose of this study is to present the consumer decision making with respect to soyoil. The issues that are being discussed here are the decision making criteria employed in purchase together with respective ...
  • Development of a framework on ethical issues based on complaint data about electronic commerce 
    Nasır, Aslıhan. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2004., 2004.)
    Ethical business practices of a company create a relationship, which depends on trust and confidence, between the consumers and the company, and provides mutually rewarding consequences. However, since the electronic ...
  • Impact of sales promotions on consumer purchasing patterns for non-durable goods 
    Kalafat, Deniz. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)
    This thesis investigates the impact of sales promotions on consumer purchasing patterns in Turkish non-durable goods sector and aims to distinguish between purchasers of promoted consumer non-durables from non-purchasers, ...
  • Modeling the constituents of the image of a country for the determination of priorities related to strategic image management: the case of Turkey 
    Ebrem, İpek Altınbaşak. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2004., 2004.)
    The main purpose of this study is to create a model representing the antecedents and the consequences of the country image. The model is operationalized through a scale developed for detecting the most significant factors ...
  • Perception of risk and risk reduction methods in women's food shopping behaviour 
    Akan, Pınar. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 19., 1984.)
    In this methods thesis, perception women face in food of risk and risk shopping will be reduction studied. Perceived risk is analyzed in four kinds of risk like time, hazard,money and ego loss and their relation between ...
  • Perception of risk in cosmetics and drugs 
    Sağnak, Gül. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1991., 1991.)
    The objective of this study is to analyze risk perception in cosmetics and drugs on the part of consumers and doctors. In the case of consumers, types of perceived losses and risk reduction methods for particular cosmetic ...
  • Salesforce motivation compensation and incestives 
    Pekerkan, S. Didem Öztunç. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1992., 1992.)
    The objective of this research is to provide an extensive literature review on motivation in general and salesforce motivation in detail: and to conduct an empirical study on motivation by focusing on expectancy theory of ...
  • The impact of company trustworthiness on the success of cause-related marketing programs 
    İşcioğlu, Tutku Eker. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    For the past two decades increasing efforts have been given to investigating the influence of cause-related marketing (CRM) activities on consumers‟ attitudes and behaviors. Because consumers may react differently to ...
  • The internet as a marketing environment: consumer perceptions, attitudes and behavior 
    Kımıloğlu (Türker), Hande Bahar. (Thesis (Ph.D.) - Bogazici University. Institute of Social Sciences, 2001., 2001.)
    In this dissertation, we aim to discover consumers' perceptions of, attitudes toward, intentions about the usage and behavior on the Internet as a decision making and purchasing environment. One major objective of the study ...