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Browsing İşletme by Subject "Electronic commerce."

Browsing İşletme by Subject "Electronic commerce."

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  • A measure of omnichannel customer experience (OCX) :|key dimensions and effects on customer metrics 
    Erdem, Dilek. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)
    With the advancements in technology the emergence of online channels has led to proliferation of sales channels. With the enabling forces of integration and technology, multiple channels have evolved into fully integrated ...
  • Development of a framework on ethical issues based on complaint data about electronic commerce 
    Nasır, Aslıhan. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2004., 2004.)
    Ethical business practices of a company create a relationship, which depends on trust and confidence, between the consumers and the company, and provides mutually rewarding consequences. However, since the electronic ...
  • Integrating small and medium sized firms into e-business for export marketing 
    Danış, Abdülbahri. (Thesis (Ph.D.)-Bogazici University. Graduate Institute of Social Sciences, 2005., 2005.)
    In this dissertation, the main objective is to assess the relationships between readiness to e-business and export performance. Additionally, it is aimed to discover whether the relationships between readiness to e-business ...
  • The impact of Covid-19 on the online sales of soft drinks 
    Gündüz, Kaan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)
    The world has been living under the devastating effects of Coronavirus disease over two years. In order to fight with this virus, governments and people took some precautions. Social distancing, staying at home, and ...
  • The internet as a marketing environment: consumer perceptions, attitudes and behavior 
    Kımıloğlu (Türker), Hande Bahar. (Thesis (Ph.D.) - Bogazici University. Institute of Social Sciences, 2001., 2001.)
    In this dissertation, we aim to discover consumers' perceptions of, attitudes toward, intentions about the usage and behavior on the Internet as a decision making and purchasing environment. One major objective of the study ...

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