Sosyal Bilimler Enstitüsü: Recent submissions

  • Customer perspectives on e-commerce in different sectors 
    Çakmak, Nevzat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    E-commerce nowadays is a very impactful and rapidly growing means of selling every kind of goods and services from any sector. Since every sales platform has their own characteristics on their offline version, it is important ...
  • The effect of employees’ information security familiarity on their security incident awareness 
    Tanrıverdi, Nur Sena. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Finding more sophisticated and effective solutions to protect data and information systems against advanced security threat is essential in both theory and practice. Technologies and laws are evolved to have more useful, ...
  • Mobile network operator switching behaviors of customers in the Turkish telecommunications market: An agent-based model 
    Keserel, Ali Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    In this study, Turkish mobile telecommunications market is modelled with a relatively new approach called Agent-Based modeling as it is flexible and able to be used for modeling complex systems. Especially over the last ...
  • The effect of organizational citizenship behavior and teamwork on the success of information systems projects 
    Bezirgan Alan, Sibel. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Information systems project success topics have been extensively researched along with its indicators, success criteria and possible improvement areas in the academic literature. Beside this background, it is aimed to ...
  • Impulse buying behavior in the online context 
    Öker, Barış. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Online shopping is gaining importance every year all around the world. Many researchers, academicians, and business professionals are trying to get the highest benefit possible from online sales channels. One of the most ...
  • The investment behavior of telecommunication operators: An agent-based modeling approach 
    Usta, Sercan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    In this study, Turkish mobile operator’s investment strategies to new and old mobile communication technologies is modelled with the agent based modelling and simulation approach. There are three operators in Turkish ...
  • Developing a Turkish-language recommendation system based on user conversations 
    Elifoğlu, Murat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Recommendation systems have recently been used in many fields. This study describes a restaurant recommendation system which is developed specifically for data that is collected from chat messages typed in Turkish. The ...
  • Agile versus traditional approaches to information technology project management :|a comparison of critical success factors 
    Ergüder, Hatice. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In parallel to the emerging number of information technology projects in the companies and the development of new methodologies for the project management, choosing the right methods and knowing the influencers of project ...
  • Investigating resistance factors that affect mobile banking usage 
    Kohen, Sarp M. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    An overlooked component of innovative service adoption is consumers’ resistance factors. Mobile banking is no exception and the present study focuses on these barriers, especially those pertaining to usage, time and risk, ...
  • Consumer behavior in electronic retailing and the critical success factors affecting consumer preferences and loyalty 
    Nikbay, Ünsal Hakan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    E-tailing sales volume in Turkey has increased more than four times since 2003 with increasing popularity of online shopping. While the revenues continue togrow, the increasingly competitive market forces e-tailing companies ...
  • Data mining for customer segmentation and profiling: a case study for a fast moving consumer goods (FMCG) company 
    Buruncuk, Gülçin. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    Data mining is a process of extracting hidden information from largedatabases by analyzing data from different perspectives. Segmentation and profiling analyses are data mining applications used to detect valuable customers ...
  • Attitudes towards using augmented reality in corporate training: A case study 
    Güner, Nilay. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    In today's rapidly changing world, trainers are required to develop themselves for using technology in their trainings to reach the new generation's needs, and Augmented Reality (AR) is one of the novelties coming with ...
  • Why banks adopt mobile banking: The case of Turkey 
    Öztaş, Yasemin Ezgi. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Majority of literature on e- banking (electronic banking) has conducted studies on internet banking adoption either by banks or by customers. Mobile banking differs from internet bankingbecause it is available free of ...
  • The impact of travel 2.0 technologies on international tourist arrivals 
    Aydın, Alper. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)
    The aim of the study is to measure the impact of Travel 2.0 technologies on international tourist arrivals. Specifically, there hardly exists comprehensive work in this research area. To address this gap, this study ...
  • Integrating Turkey’s renewable energy with global carbon market 
    Göncü, Hasan Ali. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Climate change is recognized as one of the major problems of the globe and unless appropriate measures are taken it is likely to result in irreparable damages on the planet in the near future. Electricity energy is at the ...
  • Luxury fashion consumption after pandemic :|the case of Turkey 
    Güzey, Melissa Elif. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)
    Luxury Fashion Consumption after Pandemic: The Case of Turkey While it is still too early to quantify the overall financial damage from COVID-19 on the industry, the pandemic has certainly shaken some fundamental aspects ...
  • Antecedents of export performance in the second largest 500 firms of Turkey 
    Saral, Ümitcan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022.)
    Exporting emerges as the primary mode of foreign market entry for emerging economy firms. Despite the large number of studies on determinants of export performance, a consensus could not be reached on the issue. This study ...
  • Identification of the factors affecting consumer behavior in the selection of sustainable packaging 
    Haddadian, Sanam. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2022., 2022.)
    Packaging features of the products are crucial elements in consumer purchasing decisions. The need for sustainable packaging and the awareness of the consumers are growing each day. However, consumers' environmental ...
  • The competitive identity of Istanbul: a city brand management model 
    Levent, Doğan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Cities have an important place in today's world economy. Due to globalization, many options exist for selecting a city to invest in or visit. As a result, cities continuously compete with each other to be able to increase ...
  • Antecedents of internationalization in family firms 
    Bayık, Ali Mert. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)
    The current research analyzed the antecedents of internationalization in family firms. The following research aims to analyze how different firm-level antecedents associates with the internationalization of family firms ...