Sosyal Bilimler Enstitüsü: Recent submissions

  • Information technology diffusion and managerial decision making 
    Tanoğlu, İlda. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    In today's rapidly changing competitive environment, Information Technology (IT) within an organization is continuously improved, driven by the external push of technological advances and internal pull of increasing ...
  • Diffusion of GIS at municipalities in İstanbul 
    Çavur, Mahmut. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    This study aims to develop a better understanding of diffusion of Geographic Information System (GIS) within municipalities and examines the infrastructure of İstanbul municipalities and whether they are ready for this ...
  • Consumer attitudes toward and utilization of decision-making aids in the online environment 
    Karaduman, Cansu. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    With the advent of the Internet, consumers started to enjoy emerging tools such as recommendation agents, virtual dressing rooms, online shopping friends or wish lists. In the past, consumers relied on friends, relatives, ...
  • Development of a data mining software of higher educational data 
    Yücel, Osman. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    The purpose of this study is to develop a software which anlayzes the student data in Bogazici University, creates association rules and makes suggestions to the students about the course selection. The software works on ...
  • Evaluating the market potential and expected consumer acceptance of mobile virtual network operators for the Turkish market 
    Özgür, Selen. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    With the developments in technology, mobile telecommunications sector became one of the most successful industries that marked the last twenty years. While mobile phones became an inseparable part of consumers’ daily lives, ...
  • Effectiveness of online advertising types: comparison of Banner ads and paid search ads 
    Canlı, Mert. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    In recent years, Internet usage rates have rapidly increased in the world. People started to use Internet in their daily lives and spend more time on Internet. As a result of this trend, online advertising has become popular ...
  • Analyzing the effectiveness of marketing strategies in the presence of word of mouth: agent - based modeling approach 
    Karakaya, Çiğdem. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Consumer purchasing decision making has been of great interest to researchers and practitioners for improving strategic marketing policies and gaining a competitive advantage in the market. Traditional market models generally ...
  • The opportunities and limitations of using OLAP cubes for business intelligence reporting in banking 
    Ulaş, Onur Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    New rules of competition and rapid changes within the industry force banks to create new business strategies and be more efficient in making decisions. OLAP is a business intelligence technology utilized for rapid access ...
  • Critical human success factors for ERP projects 
    İyigün, Nüket. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Many companies invest huge amount of money on Enterprise Resource Planning (ERP) solutions in order to build strong capabilities, improve their performance, improve operations and profitability, undertake better decision-making, ...
  • Value of information in vendor managed supply chains 
    Aytekin, Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Parallel to the advances in information technologies and growing awareness of information sharing in supply chains, vendor managed inventory systems have become an opportunity in supply chain management. In this study we ...
  • Feature analysis of an information systems product development: the case of e-mail systems 
    Sofuoğlu, Ecehan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    Improving the product development processes is gaining importance as the competitive business environment creates this need. "Customer" becomes the main focus in the new product development area and customer desires take ...
  • Structural analysis of software industry organizations in Turkey 
    Başol, Esra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Information Technology is one of the fastest growing industries in recent years, creating significant opportunities to the economies of countries. The software industry, a sub-field of information technology, performs ...
  • Factors affecting online shopping behavior of Turkish consumers 
    Turan, Tunca. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Online shopping have became a new way of purchasing in the last decade in addition to the traditional shopping methods. The growing pattern of online shopping forced managers to direct their resources for developing their ...
  • Online price-related behavior and attitude toward various pricing models 
    Özdemir, Gözde. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    The importance of consumer attitudes and behavior toward price on purchase processes has long been known. Retailers have employed different marketing applications periodically in order to shape and direct these attitudes ...
  • Consumer trust in the online environment 
    Çakmak, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    In recent years, the use of internet is growing rapidly in Turkey. With the rise of the internet usage, shopping habits of Turkish people has also changed. The amount of online sales increased by more than ten times between ...
  • On the Axelrod’s social influence model with obstruction 
    Eden, Neval Polat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    People associate and bond with similar others (the principle of homophily). The interactions resulting from these bonds even make them more similar (the principle of social influence). Despite this tendency towards local ...
  • Evaluating e-learning environment by using data mining techniques 
    Aydoğan, Yasemin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Learning is an inevitable life-long process for human beings and today, the concept of continuous learning gets much more acceptance. The demanding nature of today‟s life conditions force people and corporations to invest ...
  • A simulation based decision support system for workforce management in call centers 
    Başarır, Birgül. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Workforce Management is critical in the call centers where thousands of calls are handled by hundreds of agents everyday. In a call center, where the call arrival rates tend to flutuate during the day, the agent allocation ...
  • A decision support system for generating optimal raw milk managment strategies in a dairy supply chain 
    Gül, Burak. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    The main supply of the dairy business, raw milk, is one the most volatile supplies in fast-moving goods businesses since there are many areas that cause complexities. Raw milk has a high supply seasonality that contradicts ...
  • Development of a constraint based sequential pattern mining tool 
    Yılmaz, Gülşah. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Sequential pattern mining is an important data mining task with wide applications. In traditional sequential pattern mining techniques, the main purpose is to discover sequences that are frequent. The information acquired ...