Browsing Sosyal Bilimler Enstitüsü by Subject "Marketing -- Turkey."

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Consumer level determinants of private brand attitude: An empirical study in Turkey

İnci, Damla. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)

Private brands, which are offered only in certain retailer as a lower price alternative, are a global phenomenon with a continuous spending growth in the world, as well as in Turkey, especially in grocery products. They ...
Marketing standardization by multinational corporations operating in Turkey

Özsomer, Ayşegül. (Thesis (M.A.)- Bogazici University. Institute for Graduate Studies in Social Sciences, 1988., 1988.)

This study is mainly about the relationship between marketing standardization and various environmental, product and subsidiary variables. A significant positive relationship was found to exist between marketing standardization ...
Markups, endogenous market power and misallocation in Turkey

Karagöz, Korcan. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022)

Analyzing firms’ market power and the related aggregate misallocation is one of the intriguing subjects of the macroeconomics research frontier. However, market power and misallocation are mostly treated as exogenous ...

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