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Browsing Sosyal Bilimler Enstitüsü by Author "Graduate Program in Management Information Systems."

Browsing Sosyal Bilimler Enstitüsü by Author "Graduate Program in Management Information Systems."

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  • Consumer attitudes toward video ads; impact of information quality, information source and brand favorability 
    Elmas, Yavuz Selim. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2022., 2022)
    Digital video advertising is undoubtedly a part of consumers’ digital journeys. Thus, it is worth to study how consumer’s digital experience is affected. With regard to that, this study employed an adopted Information ...
  • Consumer behavior in electronic retailing and the critical success factors affecting consumer preferences and loyalty 
    Nikbay, Ünsal Hakan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    E-tailing sales volume in Turkey has increased more than four times since 2003 with increasing popularity of online shopping. While the revenues continue togrow, the increasingly competitive market forces e-tailing companies ...
  • Consumer loyalty in the online environment 
    Kıran, Selçuk. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    The importance of consumer loyalty to the web sites has long been known. Researchers have introduced some models to explain the antecedents of and the factors that affect e-loyalty. Within the scope of this study, the ...
  • Consumer trust in the online environment 
    Çakmak, Emre. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    In recent years, the use of internet is growing rapidly in Turkey. With the rise of the internet usage, shopping habits of Turkish people has also changed. The amount of online sales increased by more than ten times between ...
  • Consumers evaluations of brand extensions for digital brands 
    Kut, Deniz. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In this study, consumer attitudes toward extension of the digital brand is investigated along with the effect of intention to adopt extensions of the digital brands. Evaluation of the parent brand (perceived overall ...
  • Consumers’ mobile application usage in Turkey 
    Aşıroğlu, Yiğit. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)
    Mobile applications have emerged with the help of mobile technology and they became popular all over the world. New generations born into mobile internet based world and they reach knowledge from everywhere and every ...
  • Critical human success factors for ERP projects 
    İyigün, Nüket. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Many companies invest huge amount of money on Enterprise Resource Planning (ERP) solutions in order to build strong capabilities, improve their performance, improve operations and profitability, undertake better decision-making, ...
  • Critical success factors affecting e-commerce activities of small and medium enterprises in Turkey 
    Coşgun, Volkan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Electronic commerce, one of the most popular business phenomena in these years, is creating new opportunities and threats against business. It is redefining customer supplier relationships, business processes, even sometimes ...
  • Critical success factors for e-Municipality implementation: The case of Istanbul 
    Büken, Mustafa Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    The purpose of this study is to identify and test critical success factors for the implementation of e-municipality systems, which are very beneficial in today’s world. When the population of Istanbul is considered, ...
  • Customer perspectives on e-commerce in different sectors 
    Çakmak, Nevzat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    E-commerce nowadays is a very impactful and rapidly growing means of selling every kind of goods and services from any sector. Since every sales platform has their own characteristics on their offline version, it is important ...
  • Data mining for customer segmentation and profiling: a case study for a fast moving consumer goods (FMCG) company 
    Buruncuk, Gülçin. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2006., 2006.)
    Data mining is a process of extracting hidden information from largedatabases by analyzing data from different perspectives. Segmentation and profiling analyses are data mining applications used to detect valuable customers ...
  • Determinants of green product usage in two industries:|Personal care and information technology 
    Yılmaz, Ali Sertaç. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Green products are defined as products that do not produce any harm on the environment throughout their production, use or disposal. Green technological product production is aimed to use of recyclable and sustainable ...
  • Developing a Turkish-language recommendation system based on user conversations 
    Elifoğlu, Murat. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2018., 2018.)
    Recommendation systems have recently been used in many fields. This study describes a restaurant recommendation system which is developed specifically for data that is collected from chat messages typed in Turkish. The ...
  • Developing an information security management framework: case studies on registration office and computer center of a state university 
    Ergen, Gökhan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2007., 2007.)
    Information Technology (IT) provides a wide range of benefits for the companies as well as organizations and institutions. Obtaining fast, efficient and effective operations are among the main benefits. On the other hand, ...
  • Developing an information system for credit risk rating using analytical hierarchy process (AHP) 
    Tekin, Bahar. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2008., 2008.)
    Credit risk management is one of the main activities of banks, and credit risk ratings are an essential part of the process. In the rating process statistical models and judgmental systems can be employed. At the evaluation ...
  • Development of a constraint based sequential pattern mining tool 
    Yılmaz, Gülşah. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    Sequential pattern mining is an important data mining task with wide applications. In traditional sequential pattern mining techniques, the main purpose is to discover sequences that are frequent. The information acquired ...
  • Development of a data mining software of higher educational data 
    Yücel, Osman. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2012., 2012.)
    The purpose of this study is to develop a software which anlayzes the student data in Bogazici University, creates association rules and makes suggestions to the students about the course selection. The software works on ...
  • Development of a decision support system for evaluation of business process management systems 
    Cingil, İsmail. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)
    Owing to the fact that product assortment has been increased and product life cycle period has been decreased, surviving in this competitive market is not easy and may result in commercial failures for the organizations ...
  • Development of a digital maturity model for small and medium sized enterprises :|a case study in Turkey 
    Yıldız, Sedanur. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2021., 2021.)
    SMEs play an immense role in the value chain and their daily operations are relatively more flexible than larger companies due to their smaller sizes and existence of less bureaucracy in their operations. SMEs are ...
  • Development of a task information fit model: A study of relationship between task, information and individual performance 
    Çayır, Sinan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2010., 2010.)
    In the world of Information Technologies the question of finding the best solution for particular business needs is ongoing debate for decades. This debate evolves with the development of technology. Effects of this spiral ...

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