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Browsing Boğaziçi Üniversitesi Tezleri by Author "Gabay, Rozita."

Browsing Boğaziçi Üniversitesi Tezleri by Author "Gabay, Rozita."

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  • Gabay, Rozita. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987., 1987.)
    The purpose of this study is to find out how consumer's perception of their self-image and fashion life styles could be utilized in delineating salient store attributes and improving strategic retail positioning. Hence; ...

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