Browsing Boğaziçi Üniversitesi Tezleri by Subject "Sales promotion."

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Generalized linear modelling for assessing promotions

Acar, Sergül. (Thesis (M.S.) - Bogazici University. Institute for Graduate Studies in Science and Engineering, 2013., 2013.)

Price promotions are very important and widely used in marketing and pricing strategy. Therefore, understanding and quantifying the in uences of price promotions on demand become interesting. In this study we modelled the ...
Impact of sales promotions on consumer purchasing patterns for non-durable goods

Kalafat, Deniz. (Thesis (M.A.) - Bogazici University. Institute of Social Sciences, 1997., 1997.)

This thesis investigates the impact of sales promotions on consumer purchasing patterns in Turkish non-durable goods sector and aims to distinguish between purchasers of promoted consumer non-durables from non-purchasers, ...

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