Browsing by Author "Nasır, Aslıhan."

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  • Antecedents of consumer intention to use personal health technologies: Revisiting the technology acceptance model 
    Çalışkan, Semra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)
    This dissertation investigates the antecedents of consumer intention to use innovations, particularly health care innovations, from the perspective of diffusion of innovation and technology acceptance and use literature. ...
  • Consumer attitudes toward and experiences with airline companies 
    Uyanık, Hakan. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2008., 2008.)
    The main purposes of this study can be summarized as a) to investigate consumers’ brand name and web address recall of airline companies, b) to determine consumers’ overall satisfaction level and to examine whether the ...
  • Consumers’ mobile application usage in Turkey 
    Aşıroğlu, Yiğit. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)
    Mobile applications have emerged with the help of mobile technology and they became popular all over the world. New generations born into mobile internet based world and they reach knowledge from everywhere and every ...
  • Determinants of green product usage in two industries:|Personal care and information technology 
    Yılmaz, Ali Sertaç. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Green products are defined as products that do not produce any harm on the environment throughout their production, use or disposal. Green technological product production is aimed to use of recyclable and sustainable ...
  • Development of a framework on ethical issues based on complaint data about electronic commerce 
    Nasır, Aslıhan. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2004., 2004.)
    Ethical business practices of a company create a relationship, which depends on trust and confidence, between the consumers and the company, and provides mutually rewarding consequences. However, since the electronic ...
  • Effectiveness of online advertising types: comparison of Banner ads and paid search ads 
    Canlı, Mert. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    In recent years, Internet usage rates have rapidly increased in the world. People started to use Internet in their daily lives and spend more time on Internet. As a result of this trend, online advertising has become popular ...
  • Factors affecting online shopping behavior of Turkish consumers 
    Turan, Tunca. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 2011., 2011.)
    Online shopping have became a new way of purchasing in the last decade in addition to the traditional shopping methods. The growing pattern of online shopping forced managers to direct their resources for developing their ...
  • Factors affecting the usage of social CRM applications 
    Can, Mehmet Nuri. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2013., 2013.)
    Improvements on internet changed many things in our lives and social media is one of the important changes that happenED. Today, several people spend significant amount of time on social networking sites. This situation ...
  • Identifying areas of specific interest of twitter users who tweet about cryptocurrencies 
    Sayın, Samet. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    Social Networking Sites (SNSs) are online platforms in which users present their lifestyles and opinions, share information and news, and communicate with other users. SNSs have been the preferred source of information ...
  • Investigating resistance factors that affect mobile banking usage 
    Kohen, Sarp M. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    An overlooked component of innovative service adoption is consumers’ resistance factors. Mobile banking is no exception and the present study focuses on these barriers, especially those pertaining to usage, time and risk, ...
  • Readers' expectations, perceptions, preferences and loyalty towards online newspapers 
    Utku, Deniz. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in Social Sciences, 2009., 2009.)
    Online newspaper readership is the most popular activity among the fast growing Turkish Internet users population. Competition is high and every newspaper website has to deliver news every day, every second. On the other ...
  • The relationship between personality traits and behaviors of instagram users vs. non-users 
    Koçak, Esra. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2017., 2017.)
    Social media platforms have become extensively used as communication tools and information sources among people through the advancements in online technologies. In the academic literature, beliefs, attitudes and behavioral ...
  • The relationship between snapchat users‟ motivation, attitude and personality and the application‟s content and features 
    Akbaş, Mustafa Can. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)
    In today‟s digital world, social media sites are frequently used. Each social media platform can appeal to different audiences due to its content and features. In the academic literature, there are several studies conducted ...

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