Yazar "Ateş, Esin." için listeleme

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  • A study of correlates of brand loyalty in the toothpaste market 
    Ateş, Esin. (Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1986., 1986.)
    In this thesis, the brand loyalty in the Turkish toothpaste market was investigated. The basic purpose of the study was to find out the correlates of brand loyalty and to understand the factors that are related to product ...