Yazar "Asugman, Gülden." için listeleme

Toplam kayıt 2, listelenen: 1-2

An exploration of impulse buying for new insights into consumer behavior

Aykanat, Gizem. (Thesis (M.A.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

The purpose of this study is to explore the concept of impulse buying in the light of previous research and to investigate a research model in order to enhance our understanding. The relationships between impulse buying ...
Examining the value of after-sales services through the lens of service-dominant logic :|a conservation-of-resources-theory interpretation

Kuzgun, Ebru. (Thesis (Ph.D.)-Bogazici University. Institute for Graduate Studies in the Social Sciences, 2019., 2019.)

The current study investigates the customers’ after-sales service (AS-S) experiences with a framework based on service-dominant logic that involves both value co creation and co-destruction elements. The main constructs ...

Dijital Arşivde Ara